Director, Global Brand Marketing – Fenty Beauty

Job Description

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy – Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $157,646 – $197,057 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for a month in the summer and July and December wellness/shutdown weeks for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.

Kendo Brands has a hybrid work model with three days in office and two days remote each week.

POSITION SUMMARY
Responsible for leading, creating, executing and driving innovative and cost effective 360 degree brand marketing strategies and campaigns at the forefront of culture. Serves as the key creative & strategic lead marketer for Fenty Beauty, always innovating and disrupting to build meaningful connections with our consumer. Key marketing strategic lead and cross-functional partner for internal and external teams, vendors and agencies. The ideal candidate would have 10+ years in marketing, with significant experience in beauty marketing, passion and expertise in social marketing and experience across all marketing touch points with proven success of developing insightful, impactful marketing campaigns and strategies. Some travel will be required.

RESPONSIBILITIES

• Develop and own the overall Global Brand Marketing strategy and implementation across the globe, working closely with our channel marketing team, cross-functional and Executive teams at Global Headquarters, as well as international regional teams
• Big idea thinker with ability to build and craft & connect advertising and marketing ideas into strategic 360 global campaigns
• Expert in development of comprehensive, disruptive marketing plans across all marketing levers, including but not limited to social marketing, influencer & partner marketing, PR, paid media, channel, digital, experiential, etc.
• Provide leadership to direct reports including coaching, development and strategic/tactical direction, serving as a mentor and role-model to team members
• Responsible for presenting and adapting plans based on feedback to internal and external partner key stakeholders, Executive team and international regional team, retailers, and founder teams
• Anticipate future trends and react to business needs to constantly refine marketing strategies and plans
• Ability to compile and analyze data quickly to create data-based recommendations and strategies
• Relentless focus on connecting the dots to maximize campaign impact: ability to digest, synthesize, and leverage information across the business to inform decisions, turn individual ideas into broader integrated campaigns and help functional teams drive greater impact in their day-to-day roles
• Ability to brief & guide creative in an effective way with both internal and external teams
• Develop, manage and allocate marketing budget for brand across all levers and regions

REQUIREMENTS

• 10+ years of experience in marketing or brand management on beauty brand and/or agency side; beauty expertise required
• Creative marketer with passion for blue sky thinking
• On the pulse of culture
• Effective relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work done
• Unique ability to drive big picture strategic thinking, paired with an obsession for flawlessly execute the details
• Strong leadership skills with ability to manage 3+ team members
• Incredible communicator with ability to craft and pitch immersive marketing stories and plans
• Passion for consumer insights, data and cultural trends
• Obsessed with the world of digital and social media marketing
• Experience developing innovative 360 marketing plans that heavily leverage digital and social mediums to delivery effective marketing messages.
• Comfort and poise when working with and presenting marketing strategies to executives and notable individuals.
• Proactive problem-solving skills; ability to anticipate obstacles and also quickly generate alternate solutions/ideas
• Entrepreneurial – able to deal with ambiguity and work with little or no direction with flexibility & agility
• Exceptional organizational skills; detail-oriented.
• Strong time management skills; ability to juggle priorities and multiple projects.
• Employs a strategic approach to process; ability to organize and divvy up work effectively.
• Proficient in all Microsoft Office applications (Excel, Word, PowerPoint); ability to deliver strong, polished, effective PowerPoint presentations.