Manager, Social Marketing – Fenty Skin

Job Description

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy – Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $103,564 – $129,568 based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for a month in the summer and July and December wellness/shutdown weeks for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.

Kendo Brands has a hybrid work model with three days in office and two days remote each week.

POSITION SUMMARY

As the Global Social Marketing Manager, you will work with the Director of Global Social Marketing and the social team to execute social marketing strategies delivering on creativity, community building, disruption, and business impact.

You will be responsible for leading the development, planning, and execution of social campaigns and evergreen content across one or more channels, as well as advising on how organic and paid can build more robust plans. You will execute the creative & strategic brand vision based on forward-thinking cultural trends, a high bar for aesthetics & quality, a consumer-first mindset, social & platform insights, data, and the evolving consumer and social landscape to stay at the forefront of the digital world. This role is highly collaborative and cross-functional, requiring work with multiple brand stakeholders and regional partners, including Influencer relations, eCommerce, Education, Creative, International, and Brand Marketing.

Candidates should have strong creative writing and verbal communication skills and knowledge of the digital media space. Candidates should feel comfortable working in a fast-paced startup environment and have a can-do attitude. Efficiency is your motto – exceptional organizational and time management skills; able to juggle multiple ongoing priorities simultaneously and quickly pivot as things change in real-time. Candidates should be on the cusp of social innovation-always ahead of what’s next, and trends within social and digital and have a deep-seated passion for social media. Candidate should also have a strong creative eye for beauty. Candidates should be able to take an idea from conception to execution, engaging key partners and resources along the way to help achieve goals.

RESPONSIBILITIES

• Lead the development of ownable best-in-class social strategy and marketing campaigns across all channels to drive brand awareness, engagement, and advocacy.
• Present comprehensive strategies and campaign plans to gain senior management alignment and partner buy-in. Communicate out to cross-functional teams.
• Lead and execute daily channel operations: content planning, copywriting, and community management across all platforms
• Manage content creation and curation process (organic and paid), including photo and video shoots, as well as partnering with the Influencer Manager to ideate and collaborate on paid partner content
• Lead creative brainstorms and content/campaign ideation
• Be a strategic thought partner and collaborate with cross-functional teams to create and drive social media projects
• Provide weekly, monthly, and quarterly reports on key social KPIs, including insights that inform future actions.
• Manage annual organic social budget & optimize spend based on business objectives
• Utilize analytics platforms and survey the competitive landscape to share insights and trends in real-time.
• Serve as a thought leader in Social Media and share best practices, general guidance and the implications of platform updates with broader teams
• Be a strategic thought partner and leader in Social Media to cross functional teams sharing best practices, general guidance and the implications of platform updates

REQUIREMENTS

• Bachelor’s Degree or equivalent experience
• 5-7 years in Social Media Marketing or equivalent experience preferred
• Passion for the beauty industry and strong interest in the digital space.
• Creative, innovative personality that is always thinking outside of the box.
• Deep understanding of social media platforms: Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest etc
• Extensive experience with Social Media Management Systems and Social Listening/Analytics tools. (e.g. Listen First, Traackr, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).
• Experience working across digital media and creative: drawing connections between the brand identity and marketing objectives to inform differentiated and effective new media programs that engage customers, increase awareness and spark advocacy
• Strategic, proactive and supportive qualities
• Attention to detail, responsible, and reliable.
• Creative eye for beauty content
• Experience with community management, customer service, and social engagement.
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
• Can demonstrate flexibility and composure under pressure
• Strong analytical skills for measuring/tracking success and KPIs.
• Qualitative research skills, including the ability to interpret social insights and data and translate it into actionable business results.
• Exceptional time and project management skills
• Budgeting and organizational skills
• Ability to manage up and communicate effectively on projects
• Capable and driven to quickly learn new technologies and continually upgrade current skill set.
• Flexible and positive attitude; able to work independently and within teams