Managing Director, Marketing Care+ – Evernorth Health Services – Hybrid

ESSENTIAL FUNCTIONS:

The Managing Director, Care+ Marketing – Evernorth reports to The Cigna Group’s Chief Brand and Marketing Officer and leads the development of marketing strategy, planning and execution for a portfolio of Evernorth care solutions. The ideal candidate will help drive the organization forward as part of a transformational team as we look to further our progress in caring for our customers’ whole person health – both mind and body – in ways that are affordable, predictable, and simple, as well as to help accelerate expansion of our Health Services business.

In addition to a strong background in B2B and B2C marketing and running a marketing organization, the qualified candidate will have experience as a strategic business leader with a proven track record in solution launches and go-to-market strategy & execution. He/she will serve as a key member of the Evernorth senior leadership team and will support strategic planning efforts as we look to grow this business. Using a modern marketing approach, the candidate will leverage their B2B and D2C experience along with forward-looking market trends and data-driven insights to position the business for success.

The successful leader will exemplify Cigna’s high-performance culture and have the ability to operate in a sometimes-ambiguous environment. Must be comfortable in an environment of dynamic change and evolution .

KEY RESPONSIBILITIES:

• Lead strategy and management activities forsolution marketing for Evernorth
• Liase to COEs and/or agencies todirect execution of personalized marketing content across a variety of channels
• Manage content processes, oversee/partner with COE or agency content production requirements.
• Work with capability areasales team to define product training, support material, and tool requirements.
• Develop capability area and product level marketing requirements, GTM plan, and priorities.
• Coordinate toensure product-level marketing needs are identified and incorporated into GTM efforts.
• Foster relationships with customers, clients, patients, partners, providers and internal stakeholders
• Ensure compliance with global brand standards in a locally relevant manner.
• Attract, develop and inspire a high-performing team.
• Reach diverse audiences including: clients, providers and business partners; brokers and prospects; community members; external sponsors; vendors and agency partners; the media/public.
• Travel as needed.

QUALIFICATIONS:

The ideal marketing executive will have significant experience building and leading successful teams in a sophisticated and highly matrixed environment. S/he will be a strategic thinker, with a combination of technical knowledge and a track record of partnering effectively with business leaders.

Credibility, humility and self-awareness are essential in this role in order to influence and gain support from senior executives. S/he will have a strong and pragmatic approach and be comfortable managing complex initiatives from inception through execution. In line with Cigna’s mission and focus on customer centricity, this leader must demonstrate a passion for understanding and assessing the needs of different customer groups (customers, patients, clients, partners, and communities) in a B2B and B2B2C environment. S/he will also be able to inspire, communicate and lead by example.

While the candidate may come from a variety of industries, specific experience in regulated businesses (healthcare or financial services) or technology is preferred.

Key performance and personal competencies required for the position are as follows:

Experience and Knowledge-

• Combines strong business and sales acumen with analytic skills and marketing insights to drive growth, offer innovative solutions to problems, and to meet customer-driven business objectives.
• Deep understanding of marketing sponsorships, broadcast/multi-media, social media environments, media relations and digital, including web site and mobile.
• Advanced knowledge of marketing technology, lead generation/management and sales enablement in a B2B and B2C environment preferred.
• Demonstrated track record of utilizing market/consumer research and competitive intelligence to gain insights that influence the direction or marketing approach of the business and lead to innovative opportunities that increase market share.
• Background in healthcare (a health plan, PBM, specialty pharmacy or provider setting) is desirable.
• Successful results leveraging data and analytics to gain actionable insights that enable product/solution development and business growth.
• Experience partnering with product development to create marketing plans for new offerings.
• Proven track record of meeting strategic growth goals and targets, and crafting compelling messages that build brand equity.
• Solid experience formulating and managing a large marketing budget, identifying target segments, optimizing media selection and ad placement/timing.

Strategic Approach-

• Penchant for seeking and analyzing data from a variety of sources to support decisions and align others with the organization’s overall strategy.
• An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
• Able to balance the need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implement plans that are achievable and successful.

Results-Oriented Execution-

• Sets clear and challenging goals while committing the organization to improved performance; tenacious and accountable in driving results.
• A risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks.
• A leader who others view as having a high degree of integrity and forethought in his/her approach to making decisions; the ability to act in a transparent and consistent manner while always taking into account what is best for the organization.

Leadership Mindset-

• Able to attract and recruit top talent, motivate the team, delegate effectively, celebrate diversity within the team and manage performance; widely viewed as a strong developer of others.
• The ability to persevere in the face of challenges and organizational change, and exhibit a steadfast resolve and relentless commitment to higher standards, which commands respect from followers.
• A leader who is self-reflective, humble and leads by example; drives the organization’s performance with an attitude of continuous improvement by being open to feedback and critique.

Relationships and Influence-

• Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.
• An ability to inspire trust and followership in others through compelling influence, powerful charisma, passion in his/her beliefs, and active drive.
• Creates a sense of purpose and meaning for the team that generates followership beyond his/her own personality and engages others to advance the company’s greater purpose.

Other-

• Bachelor’s in Marketing; MBA is a plus
• 15+ years in Marketing with minimum of 5 years at a senior level (managing large teams, complex brand/distribution environments)
• Experience managing brand strategy, media, creative, customer acquisition & retention, digital/ecommerce marketing

Ideal Candidates Will Offer:

• Bachelor’s degree required, Master’s degree in marketing or MBA strongly preferred
• Minimum of 10-15 years of strategic business marketing experience, ideally in connection with strategic planning, top line growth, market or product management
• Minimum seven years of experience in healthcare/insurance/managed care/medical care
• Highly developed orientation towards Innovation
• Demonstrated success in creating and achieving business goals
• Experience managing multiple priorities and executing strategy/initiatives within time constraints, budget and quality standards
• Ability to leverage executive presence/partnership skills to negotiate and influence senior leaders and matrix team partners across the organization
• Strong leadership skills, with experience in driving organizational alignment and change
• Ability to work effectively in dynamic, rapidly changing, team-based environment across multiple functions

Core Competencies:

• Demonstrated credibility as a strategic marketer rooted in knowledge and experience, business acumen and successful relationship management within a matrix organization
• Dynamic leader with ability to lead/manage the organization through change
• Ability to influence, build and leverage internal relationships
• Adaptable and flexible; open minded, innovative and creative – seeks ‘out of box’ solutions
• Ability to work under pressure on multiple priorities
• Excellent analytic and synthesizing skills; superior logic
• Customer focus

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.