Overview:
The Cigna Group’s Paid Media team is a centralized team of brand and performance media SMEs that support global media strategy, full-funnel media campaign planning, buying, optimization, campaign analytics, agency management, and global SEM/SEO. Our Sponsorships Marketing team is a diversified team of relationship-obsessed marketers with expertise across omni-channel marketing, sponsorship strategy, experiential marketing, grassroots/community marketing, thought leadership, and partnership analytics. The Sponsorships Marketing team is focused on integrating enterprise, line of business, and local partnerships/sponsorships into our brand, performance, and sales enablement initiatives to fuel demand and growth.
The Senior Director, Paid Media & Sponsorship Marketing will be responsible for (1) leveraging paid media and sponsorship channels to accelerate growth of the Cigna Group’s US Commercial, Evernorth, and Government Businesses (2) leading strategy and implementation of cross-channel media and sponsorships to drive brand awareness and market conditioning, (3) Providing thought leadership on media campaign strategies, audience segmentation, and data-driven media plans in order to deliver optimal program performance
Seeking an individual with anentrepreneurialmindsetwho willcreate strong relationships and partnerships with key business and COE leaders and is willing to explore go-to-market strategies that are not traditionally seen in the health services vertical. Key stakeholders include campaign and content strategy, global data and analytics, brand strategy, martech, digital marketing, and our internal/external creative, media, and sponsorship agencies. It’s crucial that this leader embraces and drives change management and can inspire Cigna team members with energy, passion, coaching, creativity, and innovation.
Overall, this individual will be instrumental in running a world class sponsorship marketing and media function through management and leadership of two teams (enterprise paid media & sponsorship marketing).
Responsibilities:
Requirements:
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
For this position, we anticipate offering an annual salary of 177,000 – 295,000 USD / yearly, depending on relevant factors, including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus and long term incentive plan.
We want you to be healthy, balanced, and feel secure. That’s why you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group .
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.